Just as all areas of human activity constantly change, the field of sales and commerce also evolves and develops. However, there are certain fundamental sales principles that have always applied and will continue to apply in the future. Here are four elementary tips that are time- and experience-tested and that will help you close more deals.
You must create a sense of urgency in the potential customer
As SalesGravy.com states, a sense of urgency is a powerful motivator in the decision to purchase a product. If the customer knows that the offer could slip away at any moment, they are far more likely to accept it. Limit the offer in some way, for example by time or capacity.
Focus on the vision, not the product
An effective salesperson doesn't focus on the product and its superlatives, but rather on describing a vision. In other words, a successful salesperson doesn't sell an object, but rather a dream. Describe what kind of life awaits them with your product and what positive changes it will bring. Avoid going into excessive technical detail when describing the product.
Don't underestimate the importance of personal relationships
Sales has never been only about numbers, facts, and rational decision making. Emotions and personal relationships play a major role. You have to be able to build these relationships with individual clients. Don't underestimate the power of informal business relationships and always keep developing them.
Create curiosity and a sense of exclusivity in the client
A strong motivator to purchase is natural curiosity and competitiveness. That is why it really works to surround the product with a touch of mystery, create a sense of exclusivity in the customer, make it clear that they have to do something in order to get the product and that this offer is not just for everyone.
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